Markup Calculator
Enter a cost and a markup percentage to get the selling price, the markup amount, and the gross margin. Essential for retail pricing, service quoting, and product listing.
Worked example
Cost 50, markup 40%: 50 × 1.40 = 70
How to calculate
- Enter your cost.
- Enter the markup percentage.
- Read the selling price and the gross margin.
Formula
Selling Price = Cost × (1 + Markup% ÷ 100)
Explanation
- Retail and e-commerce product pricing.
- Service businesses quoting hourly or project rates.
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Use CalculatorFrequently Asked Questions
What is a reasonable markup percentage?
It varies by industry: retail typically marks up 50–100%, while restaurants may mark up food costs by 200–300% to cover overhead.
Is markup the same as margin?
No. Markup is calculated on cost; margin is calculated on selling price. A 50% markup gives roughly 33% margin, not 50%.